http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html

The talk is about how too many choices aren’t creating more happiness, as is constantly assumed in marketing, all the freedom creates more dissatisfaction and paralysis in decision making…

Cartoon is of two fish in a bowl, one says “you can be anything you want to be – no limits”

You’re supposed to read this cartoon, and, being a sophisticated person, say, “Ah! What does this fish know? You know nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world — and that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is that if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited —perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery, and, I suspect, disaster. Thank you very much.

Advertisements